Today Stockholm City is on my list. I would like to visit stores that already sell Zuiver, but also shops that I expect Zuiver will fit well. Through narrow streets and fashionable shopping areas I discover trendy Stockholm!

I start my day at restaurant Luzzette, located at the Central Station, where I plan my route whilst enjoying a cup of coffee and a Semla (typical Swedish pastry). I would like to get an overview of all the home interior shops of this city, to review which shops would make a good match for Zuiver. First I take a stroll to the shop already selling Zuiver: Disinredning. It has a nifty atmosphere, it is packed with large pieces of furniture, textiles and home accessories: nice! Zuiver is doing very well here, they tell me. Especially now we are making more of a name for ourselves on the Scandinavian market, the demand is going up. The Vikings are slowly giving in to Zuiver! 😉

The fancy department store NK has a large classic interior design department on the third floor. Ahlens is like the Dutch Bijenkorf, before it got its high-end make-over (and with a packed home accessories department on the 2nd floor). Just around the corner is the shopping mall Mood Stockholm, very fashionable and according to the latest trends. It offers a wide range of nice and affordable shops as well as a very cool food court and restaurant Boqueria. The Swedish clothing label Jascha has a cute store here and YES they are having a sale! Time to take a short break from furniture!

“YES! It’s sale! Time to take a short break from furniture!”

On one of the floors of Mood Stockholm you will find the furniture store Posh Living. A place you should make sure you visit. They sell a variety of Scandinavian design labels. From lights, linen to kitchen utensils. Our series of lights Bolch and our chair 12 Vintage Brown, but also our table Storm would make a perfect match for this store, if you ask me.

Shopping like we do in Holland, you can do on Kungsgatan. If you continue walking towards city park Humlegarden, you will find yourself in the large street Sturegatan. Located here is another fun store: Plan Ett. An overly large and pleasantly messy furniture store divided over 3 floors. A true Valhalla for interior accessory lovers. It is so cluttered you need to take a good look around you, just to make sure you don’t miss anything. They sell a wide range of things, from Tom Dixon to the skincare brand L:A Bruket. This is again a place I would like to sell Zuiver… For instance the fauteuil Jaey in pink and the plaid Aster in Scandinavian White. Afterwards, walk towards the friendly shopping street Nybrogatan, make sure you take a look at the Food Halls Ostermalms Saluhall. An old hall packed with market stools, displaying the most wonderful local products. For lunch, reserve a table at Lisa Elmqvist (be patient, it will be worth it!) and you will be sure to reminisce this delightful discovery for the rest of the afternoon. 

As a final, visit Nordiska Galleriet on Nybrogatan to appreciate the most famous Scandinavian designs that made international history. It is like a museum shop. An excellent place to brush up on all your classics. Time to go home. Make new plans, calculate the fair results, spend the balance. But whatever the outcome will be, I am sure I will be back one day. Perhaps to visit the stores that have included the Zuiver collection…. Stockholm here we come!