Take a seat for the Big Blue
Every year the world produces 300 million tonnes of plastic waste. It is a well-known fact that much of this plastic waste ends up in our beloved oceans, 8 million tonnes per year to be precise. We feel we have a responsibility towards our oceans to do better for a better and sustainable future. That’s why we teamed up with studio APE and ReSea Project to design a chair made out of 100% ocean plastic.
Sign-up for the in-store date
The in-store date of ‘The Ocean Chair’ will soon be released, find out more here about the progress of this conscious chair and the steps we’re taking together with our partners to have it in your living room as soon as possible. Sign-up below to get a monthly update about this project and be the first to hear the in-store date.
From the ocean to entering your living room, we want to give you transparency in this project. For us, it’s a completely new design route to produce a chair made out of ocean waste involving multiple partners. Like all new developments, it takes dedication, time and patience to meet your goal. Step by step, from design to production, we’re on the right track. Here an overview of the challenges we’re facing and the steps we’re taking:
• March 2021: The first samples of the chair arrived at our HQ in Westzaan. We couldn’t be more proud, it’s exactly how we envisioned it. Next step is to start the production.
• May 2021: There is a setback in the production process. The quality of the retrieved ocean plastic is not good enough to go into production. Some of the plastic is been floating in the oceans for years or even decades, this has an impact on the material qualities. Together with ReSea, we’re currently exploring if we can still use this plastic or if we need to explore alternative options. We’re talking to different other NGO’s and Ocean clean-up parties to see if there are alternatives in using ocean plastic for our chair.
• June 2021: Pre-launching the Ocean chair during World Ocean Day.
More updates soon…
Clean design, clean oceans
The Ocean chair is a design in collaboration with the Amsterdam-based studio APE. This initiative is part of our sustainable ambition: by 2030 we want to significantly reduce the use of virgin materials in our collection. The shell is made entirely from plastic waste retrieved from our oceans. The frame is made of steel, which is 100% recyclable. With its clean and organic silhouette and five unicolour options (coconut milk, brown rice, desert sage, black and, of course, ocean blue), the chair is every interior’s friend.
“During the design process of this chair, we envisioned a playful and light silhouette to address a serious, global problem of plastic pollution. For us, sustainability is a natural requirement, embedded in every design decision we make”- APE Studio
The plastic is collected by the ReSea project, a Danish NGO that organizes large ocean clean-up operations with local fishermen in Indonesia (responsible for 15% of the global plastic waste that ends up in our oceans every year). Not only are their living conditions improved but awareness is raised to stop the inflow of new plastic. After the waste is collected and sorted, it’s shipped to a nearby manufacturer, where production takes place. To fuel awareness and transparency, every chair has a QR-code on its product label stating the precise location and volume of plastic waste collected to date. See their video below for more information: